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AAP Case Study | Internet Service Provider

Capturing Market Share Through Advanced SEO & AI Search for a Communications Co.

 

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CASE STUDY

Discover how a strategic technical overhaul, advanced schema architecture, and targeted SEO framework created a 41%+ surge in Page 1 Google keywords and top-tier visibility in generative search within 12 months.

 

AT A GLANCE (PROJECT OVERVIEW)

The Challenge

Operating in an extremely competitive ISP vertical where entrenched legacy providers and aggressive national cable giants crowd the digital landscape, the client faced a steep uphill battle. Despite offering a premier fiber network and deep community roots, their digital footprint failed to reflect their true local authority. They were struggling to capture high-intent digital traffic across traditional search engines and AI answer platforms, making it difficult to stand out against heavily funded competitors.

The Strategy & Execution

Rather than relying on surface-level keyword stuffing, we deployed a comprehensive audit and execution framework designed to outmaneuver aggressive competitors and build a sustainable, future-proof digital growth engine:

  • Deep Technical Audit: Streamlined site architecture, eliminated structural bottlenecks, and optimized Core Web Vitals to maximize site performance, local service area indexability, and mobile speed.

  • Monthly SEO Optimization: Executed continuous keyword, on-page, and local authority-building strategies to steadily grow organic visibility for high-demand connectivity packages and regional service zones.

  • Schema Architecture Engineering: Implemented advanced structured data markup, ensuring residential and business service plans are instantly recognized and parsed by both traditional search engines and AI-driven platforms.

  • llms.txt Architecture & Deployment: Engineered and deployed a clean, machine-readable llms.txt file and structured markdown index at the site root, ensuring AI crawlers (like ChatGPT, Claude, and Gemini) bypass messy HTML to accurately parse, index, and cite core service pages.

 

Fractional Marketing Plan and Services image - business concepts

The Results

By treating their website as a revenue engine rather than a static brochure to outperform crowded competition, the client achieved measurable, compound growth across every digital channel:

#1

Organic Search is #1 Traffic Driver

Why this is important:
Ultimately, dominating organic search shifts your business from constantly chasing leads to letting your ideal audience find you organically, day in and day out.

41%+

Increase in Keywords on Page 1 of Google

Why this is important:
Put more of the client’s products and services in front of potential customers actively searching for them.

40%+

Increase in Rich Results Keywords

Why this is important:
This is a direct result of schema optimization. This is important as rich results can get 30% higher CTR than standard blue links

9%+

Increase in Ai Brand Mentions

Why this is important:
This means higher visibility on AI as the brand is moved from the bottom of lists to the top which increased AIO CTR.

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