Amplified Audience Leadership
Even though Amplified Audience Partners is a new name, our core team brings over 70 years of hands-on experience in digital marketing, technical SEO, AI search optimization, audience building, design, web development, and communications. What that means for you is simple: you get the focus and responsiveness of a boutique agency combined with the leadership depth and execution skills usually found at much larger shops. We skip the fluff and focus entirely on strategies that actually move the needle for your business.
We also prefer to let our work speak for itself rather than pushing personal spotlights. By keeping our team profiles straightforward and centered on our combined capabilities, we make sure your projects are driven by a unified group effort rather than isolated individuals
Chief Marketing Officer (CMO) | Principal & Co-Founder
Background:
Don Farber is an accomplished marketing executive, strategist, and Chief Marketing Officer who serves as an Owning Partner at Amplified Audience Partners. A graduate of the University of Iowa with a Bachelor of Arts in Communication Studies with an emphasis in marketing and advertising, he brings decades of leadership experience spanning digital strategy, brand building, interactive development, and modern search optimization. Throughout a career defined by executive roles at prominent agencies and multi-million dollar corporate independent ventures, Don has specialized in bridging the gap between high-level leadership and agile execution to help scaling brands accelerate growth.
Core Leadership Focus:
- Executive fractional CMO leadership and strategic marketing consulting
- AI Search Optimization (AIO), generative engine optimization, and technical SEO architecture
- Comprehensive website audits, user experience optimization, and digital transformation
- MarTech integration, structured data engineering, and data-driven revenue growth
Years of Experience: 22+
Philosophy:
Growth is not the result of random acts of marketing, but rather a deliberate system designed to create traction and compound value over time. Don believes that modern organizations succeed by combining senior-level strategic oversight with precise, technically grounded execution, ensuring brands don’t just participate in the market, but dominate where their customers are looking.
Brand & Digital Creative Director | Partner
Background:
An accomplished and award-winning art director and brand designer with extensive professional experience. A graduate of the College of Design at Iowa State University with a Bachelor of Fine Arts (BFA) in Graphic Design, a career has been spent collaborating with cross-functional creative teams to deliver compelling corporate identities, digital campaigns, and multi-channel advertising solutions.
Core Leadership Focus:
- Award-winning website UX and UI design
- Visual identity systems, branding, and comprehensive art direction
- Multi-channel advertising and digital communications design
- Translating strategic marketing concepts into engaging creative assets
- Fine art and technical illustration
Years of Experience: 20+
Philosophy:
Great design is born at the intersection of strategic purpose and visual storytelling. Impactful creative work must not only capture attention through exceptional aesthetic execution, but also communicate a brand’s core values clearly and authentically across every medium.
Writer, Communications Professional & Strategist | Partner
Background:
A communications and digital media executive for five advertising and media agencies with an extensive creative and media background. Education includes Creative Writing doctoral work and a graduate degree from a Big 10 university, building a diverse career spanning publishing, multi-media production, digital content creation, and strategic marketing. Deep roots in media and enterprise storytelling have been applied to crafting powerful narratives and driving high-visibility public relations campaigns.
Core Leadership Focus:
- Strategic communications, public relations, and editorial content creation
- Multi-platform media production, digital storytelling, and content strategy
- Long-form publishing, authorship, and creative direction
- Brand messaging, community engagement, and public outreach
Years of Experience: 20+
Philosophy:
Effective communication relies on authentic storytelling that connects deeply with people. Whether through web, public relations, digital media, or corporate messaging, the most successful campaigns cut through the noise by leading with clarity, creativity, and a genuine understanding of the audience.
Digital Operations & Development Director | Partner
Background:
An accomplished web developer and technical strategist with a robust background in building cutting-edge digital experiences, front-end frameworks, and award-winning web platforms. Served as a web developer for three prominent full-service marketing and advertising agencies, contributing to nationally recognized projects and high-visibility digital initiatives. A career has been built at the intersection of technical execution and business strategy, leveraging modern web standards and development practices to optimize online functionality and drive measurable digital growth.
Core Leadership Focus:
- Front-end web development, architecture, and framework engineering
- Technical website optimization, accessibility, and user experience (UX) integration
- Cross-functional collaboration with creative, design, and marketing teams
- Aligning scalable digital solutions with strategic business goals
Years of Experience: 14+
Philosophy:
Effective digital solutions require a seamless blend of robust technical engineering and intuitive design. The most successful websites and digital tools do more than just function – they provide reliable, accessible, and high-performance environments that actively support organizational growth and connect users with meaningful experiences.